注意了！汽车定价将迎“红线”
<!----><style type="text/css">html{font-size:375%}</style><link href="https://qnym.aiwulongrencai.com/static/publish/css/style.css?v=20240712" rel="stylesheet" position="1" data-qf-origin="/static/publish/css/style.css?v=20240712"><!-- 付费贴--> <div class="preview_article "> <!----> <section><section><p> </p><section><section><section style="text-align: left; margin: 10px auto;"><section style="border: 1px solid #488cfa; padding: 8px; box-sizing: border-box;"><section style="background-color: #fafafa; padding: 30px 25px; box-sizing: border-box;"><section style="text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; font-size: 14px; color: #333333; background: transparent;"><p style="line-height: 2; text-indent: 2.42857em;"><span style="font-size: 16px; letter-spacing: 1px;">12月12日，市场监管总局发布<strong><span style="font-size: 16px; letter-spacing: 1px; color: #015ed5;">《汽车行业价格行为合规指南（征求意见稿）》</span></strong>（以下简称《指南》），向社会公开征求意见。该《指南》旨在通过清晰、具体的合规指引，进一步规范汽车行业价格行为，维护汽车市场价格秩序和公平竞争，保障消费者和经营者的合法权益，引导汽车生产销售企业加强价格合规建设，促进行业高质量发展。跟山山一起来看↓↓↓</span></p></section></section></section></section></section><p> </p><section><section style="margin: 10px auto; display: flex;"><section style="max-width: 100% !important; width: 100%; box-sizing: border-box;"><section style="border: 1px solid #bfbfbf; padding: 15px; box-sizing: border-box;"><section style="text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; font-size: 14px; color: #3f3f3f; background-color: transparent;"><section style="line-height: 1.75;"><section style="line-height: 2;"><img class="rich_pages wxw-img" style="vertical-align: baseline; height: auto !important;" src="https://qnym.aiwulongrencai.com/20251222/17663659638412207977.png" alt="图片" /></section></section></section></section></section><section style="flex-shrink: 0; margin: 0 0 0 -35px; display: flex; align-items: flex-end;"><section style="width: 35px; height: 0px; box-sizing: border-box;"><p> </p></section></section></section></section><p> </p><p style="line-height: 2; text-indent: 2em;"><span style="color: #3f3f3f; font-size: 16px; letter-spacing: 1px;">市场监管总局在介绍《指南》起草背景时表示，汽车产业是国民经济的重要支柱，产业链长、覆盖面广、与消费者生活密切相关。近年来，随着汽车市场尤其是新能源汽车市场的快速发展，新型商业模式不断涌现，价格行为也日趋复杂。实践中，<strong><span style="font-size: 16px; letter-spacing: 1px; color: #015ed5;">汽车生产销售领域存在价格标示不规范、价格欺诈、价格串通、非理性竞争等行为</span></strong>，严重扰乱了市场秩序，侵害了消费者和经营者的合法权益，不利于汽车行业高质量发展。为统一监管规则，明确法律边界，引导各汽车生产销售企业依法合规经营，市场监管总局研究起草了《指南》。</span></p><p> </p><section><section style="margin: 10px auto;"><section><section style="text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; font-size: 16px; color: #333333; background-color: #f7faff; padding: 10px 15px; box-sizing: border-box;"><p style="line-height: 1.75;"> </p><p style="margin-left: 10px; margin-right: 10px; line-height: 2; text-indent: 0em;"><span style="font-size: 16px; letter-spacing: 1px;">具体来看，《指南》对生产环节提出了系统性要求。一方面，<strong><span style="font-size: 16px; letter-spacing: 1px; color: #015ed5;">强调汽车生产企业建立以生产成本为基础、市场供求为导向的定价策略</span></strong>，对所属整车销售、金融服务等环节实行全链条价格行为管理。另一方面，着重规范产销关系，明确要求生产企业尊重经销商自主定价权，并以列举方式清晰提示了固定价格、联合操纵等价格串通行为的重大法律风险。</span></p><p style="line-height: 1.75; margin-left: 10px; margin-right: 10px;"> </p></section></section><section><section style="width: 0; height: 1px; border-top: 10px solid #296cd4; border-left: 10px solid transparent; border-right: 10px solid transparent; margin: 10px auto; box-sizing: border-box;"><p> </p></section><section style="text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; font-size: 16px; color: #333333; background-color: #f7faff; padding: 10px 15px; box-sizing: border-box;"><p style="line-height: 1.75; margin-left: 10px; margin-right: 10px;"> </p><p style="margin-left: 10px; margin-right: 10px; line-height: 2;"><span style="font-size: 16px; letter-spacing: 1px;">值得关注的是，《指南》<strong><span style="font-size: 16px; letter-spacing: 1px; color: #015ed5;">详细界定了以排挤竞争对手为目的、低于成本销售的具体情形</span></strong>，无论是直接低价还是通过折扣、补贴、串换等变相手段，均被明确为高风险行为，为识别不正当定价提供了清晰依据。</span></p><p style="line-height: 1.75; margin-left: 10px; margin-right: 10px;"> </p></section></section><section><section style="width: 0; height: 1px; border-top: 10px solid #ffc149; border-left: 10px solid transparent; border-right: 10px solid transparent; margin: 10px auto; box-sizing: border-box;"><p> </p></section><section style="text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; font-size: 16px; color: #333333; background-color: #f7faff; padding: 10px 15px; box-sizing: border-box;"><p style="line-height: 1.75; margin-left: 10px; margin-right: 10px;"> </p><p style="margin-left: 10px; margin-right: 10px; line-height: 2; text-indent: 2.125em;"><span style="font-size: 16px; letter-spacing: 1px;">在销售与服务环节，《指南》着力强化消费者权益保护，推动建立透明诚信的消费环境。其中细化了汽车销售明码标价规则，<strong><span style="font-size: 16px; letter-spacing: 1px; color: #015ed5;">要求经营者标示自主制定的真实销售价格，并全面披露配置、选配、交付周期等关键信息</span></strong>。同时，《指南》对促销活动、价外馈赠等常见营销方式同样提出了明确的信息公开要求。</span></p><p style="line-height: 1.75;"> </p></section></section></section></section></section><p> </p></section><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgba(0, 0, 0, 0.9); font-size: 17px; text-align: justify; background-color: #ffffff; text-decoration-thickness: initial; letter-spacing: 0.578px; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; visibility: visible;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; background-color: #ffffff;"><section style="margin: 0px 10px 10px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 0.544px; line-height: 1.5em;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: #888888; font-size: 14px; text-align: left; widows: 1; letter-spacing: 1px; font-family: Helvetica, Arial, sans-serif;">来源：市场监管总局官网、经济参考报、中国质量报、<span style="color: #888888; font-size: 14px; letter-spacing: 1px; text-align: left; widows: 1; text-decoration-thickness: initial; display: inline !important; font-family: Helvetica, Arial, sans-serif;">重庆市场监管、</span></span><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: #888888; font-size: 14px; text-align: left; widows: 1; letter-spacing: 1px; font-family: Helvetica, Arial, sans-serif;">重庆市市场监督管理</span><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: #888888; font-size: 14px; text-align: left; widows: 1; letter-spacing: 1px; font-family: Helvetica, Arial, sans-serif;">局</span></p></section></section><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 0.544px; background-color: #ffffff;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; line-height: 0;"><section class="empty_paragraph" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"></section></section></section></section></section></section></section></section></section></section><section></section><p style="display: none;"> </p> <!----></div> 哪有低于成本销售的哦 有法可依，有法必依， {:7_368:}
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