时空映照展现幸福生活，网媒联动实现双向共赢
<p style="outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: normal;visibility: visible;" data-mpa-powered-by="yiban.io"><span style="outline: 0px;font-size: 14px;visibility: visible;"><strong style="outline: 0px;visibility: visible;"><span style="outline: 0px;font-family: 宋体;visibility: visible;">文｜冷凇</span> <span style="outline: 0px;font-family: 宋体;visibility: visible;">（中国社会科学院新闻与传播研究所世界传媒研究中心秘书长、研究员）</span></strong></span></p><p style="outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: normal;visibility: visible;"><strong style="outline: 0px;font-size: 14px;visibility: visible;"><span style="outline: 0px;font-family: 宋体;visibility: visible;">姚怡斐（中国社会科学院大学新闻传播学院硕士研究生</span><span style="outline: 0px;font-family: 宋体;visibility: visible;">）</span></strong></p><p></p><section style="margin-bottom: 0px;outline: 0px;color: rgb(34, 34, 34);letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;line-height: 1.75em;"><section mpa-from-tpl="t" style="padding: 10px;outline: 0px;letter-spacing: 0.544px;font-variant-numeric: normal;font-variant-east-asian: normal;line-height: 27.2px;display: inline-block;width: 677px;border-width: 1px;border-style: solid;border-color: transparent;background-color: rgb(242, 242, 242);visibility: visible;"><section mpa-from-tpl="t" style="outline: 0px;visibility: visible;"><section mpa-from-tpl="t" style="outline: 0px;visibility: visible;"><span style="outline: 0px;font-family: 宋体;visibility: visible;letter-spacing: 0.5px;font-size: 15px;color: rgb(136, 136, 136);">《<span lang="EN-US" style="outline: 0px;visibility: visible;font-family: Calibri;">2023</span>“幸福<span lang="EN-US" style="outline: 0px;visibility: visible;font-family: Calibri;">192 5G</span>云分享”元宵晚会》是重庆卫视继成功打造“川渝春晚”品牌后接力推出的全新节目，也是重庆卫视多年来首次推出的元宵晚会。</span></section></section></section></section><p></p><p style="outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;"></p><p style="margin-right: 16px;margin-left: 16px;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: 1.75em;visibility: visible;"><span style="outline: 0px;font-size: 15px;color: rgb(63, 63, 63);letter-spacing: 0.5px;visibility: visible;"><span style="outline: 0px;font-family: 宋体;visibility: visible;">“正月十五闹元宵”，</span>2<span style="outline: 0px;font-family: 宋体;visibility: visible;">月</span>5<span style="outline: 0px;font-family: 宋体;visibility: visible;">日晚，央视及</span>12<span style="outline: 0px;font-family: 宋体;visibility: visible;">家省级卫视为观众带来了多台各具特色的元宵晚会。重庆卫视《</span>2023<span style="outline: 0px;font-family: 宋体;visibility: visible;">“幸福</span>192 5G<span style="outline: 0px;font-family: 宋体;visibility: visible;">云分享”元宵晚会》也于当晚</span>21:20<span style="outline: 0px;font-family: 宋体;visibility: visible;">起播，时长</span>1<span style="outline: 0px;font-family: 宋体;visibility: visible;">小时</span>26<span style="outline: 0px;font-family: 宋体;visibility: visible;">分，在重庆卫视、重庆广电第</span>1<span style="outline: 0px;font-family: 宋体;visibility: visible;">眼新媒体矩阵及中国广电重庆订阅号视频号、来点</span>APP<span style="outline: 0px;font-family: 宋体;visibility: visible;">同步播出，全网观看量</span>323.6<span style="outline: 0px;font-family: 宋体;">万，并登上微博全国热搜，抖音同城热榜第</span>1<span style="outline: 0px;font-family: 宋体;">位。晚会通过新阵容与新内容、新技术与新形式、新玩法与新理念的多维创新，打造了一场独具重庆特色的定制晚会。</span></span></p><p></p><section style="margin-right: 16px;margin-left: 16px;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;"><span style="outline: 0px;color: rgb(63, 63, 63);font-family: 宋体;font-size: 15px;letter-spacing: 0.5px;text-align: justify;"></span></section><p></p><p style="margin-right: 16px;margin-left: 16px;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: 1.75em;"><span style="outline: 0px;letter-spacing: 0.5px;color: rgb(63, 63, 63);font-size: 15px;font-family: 宋体;"><strong style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;visibility: visible;"><span style="outline: 0px;font-size: 16px;color: rgb(168, 63, 62);font-family: 宋体;visibility: visible;"><strong style="outline: 0px;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;visibility: visible;"><span style="outline: 0px;font-family: 宋体;visibility: visible;"><strong style="outline: 0px;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;visibility: visible;"><span style="outline: 0px;font-family: 宋体;visibility: visible;"><strong style="outline: 0px;font-family: Cambria;visibility: visible;"><span style="outline: 0px;font-family: 宋体;visibility: visible;"><strong style="outline: 0px;visibility: visible;"><span style="outline: 0px;visibility: visible;">▍</span></strong></span></strong></span></strong></span></strong></span></strong></span><span style="outline: 0px;letter-spacing: 0.5px;color: rgb(63, 63, 63);font-size: 15px;font-family: 宋体;"><strong style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;visibility: visible;"><span style="outline: 0px;font-size: 16px;color: rgb(168, 63, 62);font-family: 宋体;visibility: visible;"><strong style="outline: 0px;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;visibility: visible;"><span style="outline: 0px;font-family: 宋体;visibility: visible;"><strong style="outline: 0px;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;visibility: visible;"><span style="outline: 0px;font-family: 宋体;visibility: visible;"><strong style="outline: 0px;font-family: Cambria;visibility: visible;"><span style="outline: 0px;font-family: 宋体;visibility: visible;"><strong style="outline: 0px;visibility: visible;"><span style="outline: 0px;visibility: visible;">“新阵容+新内容”，传递时代发展幸福感</span></strong></span></strong></span></strong></span></strong></span></strong></span></p><p style="margin-right: 16px;margin-left: 16px;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: 1.75em;"><span style="outline: 0px;font-size: 15px;color: rgb(63, 63, 63);letter-spacing: 0.5px;"><strong style="outline: 0px;"><span style="outline: 0px;font-family: 宋体;">《</span>2023</strong><strong style="outline: 0px;"><span style="outline: 0px;font-family: 宋体;">“幸福</span>192 5G</strong><strong style="outline: 0px;"><span style="outline: 0px;font-family: 宋体;">云分享”元宵晚会》是重庆卫视继成功打造“川渝春晚”品牌后接力推出的全新节目，也是重庆卫视多年来首次推出的元宵晚会。</span></strong><span style="outline: 0px;font-family: 宋体;">整台晚会从演员阵容到节目内容都独具匠心，在接地气的节目中洋溢时代幸福感。</span></span></p><p style="margin-right: 16px;margin-left: 16px;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: 1.75em;"><span style="outline: 0px;font-size: 15px;color: rgb(63, 63, 63);letter-spacing: 0.5px;"><span style="outline: 0px;font-family: 宋体;">“家乡的父老乡亲元宵节快乐！”“到万州一定要吃万州烤鱼！”随着熟悉又亲切的重庆话响亮喊出，布瑞吉</span>Bridge<span style="outline: 0px;font-family: 宋体;">（</span>D.M.G<span style="outline: 0px;font-family: 宋体;">）、冯提莫、</span>INTO1<span style="outline: 0px;font-family: 宋体;">林墨、管栎、吴海以及“</span>192<span style="outline: 0px;font-family: 宋体;">男神”陈瑞丰等众多重庆籍艺人回到家乡舞台。这个对位年轻群体，青春范、大流量的全新阵容，为观众带来了一场共情感极强、幸福感满满的光影视听大秀。</span></span></p><p></p><section style="margin-right: 16px;margin-left: 16px;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;"></section><p></p><p style="margin-right: 16px;margin-left: 16px;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: 1.75em;"><span style="outline: 0px;font-size: 15px;color: rgb(63, 63, 63);letter-spacing: 0.5px;"><span style="outline: 0px;font-family: 宋体;">其中，布瑞吉</span>Bridge<span style="outline: 0px;font-family: 宋体;">（</span>D.M.G<span style="outline: 0px;font-family: 宋体;">）和年代大戏《乔家的儿女》中乔二强少年时期扮演者张宇轩相遇在陈设着小霸王学习机、“大肚子”电视机的场景中，翻开了无数</span>80<span style="outline: 0px;font-family: 宋体;">后的童年记忆；校园里渐次亮起的路灯，少男少女骑着永久牌自行车缓缓掠过，管栎也带领观众们踏上了一段青葱岁月的新旅程；逗乐坊用相声道尽近几十年来通讯用具的演变，击中了老中青三代观众共鸣点……<strong style="outline: 0px;">时代的印记与赛博朋克风的舞美在舞台上碰撞，重庆气质鲜明，共鸣中令观众沉浸式感受到时代的变迁与</strong></span><strong style="outline: 0px;"><span lang="ZH" style="outline: 0px;font-family: 宋体;">生活的幸福</span></strong><strong style="outline: 0px;"><span style="outline: 0px;font-family: 宋体;">。</span></strong></span></p><p></p><section style="margin-right: 16px;margin-left: 16px;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;"></section><p></p><p style="margin-right: 16px;margin-left: 16px;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: 1.75em;"><span style="outline: 0px;letter-spacing: 0.5px;color: rgb(63, 63, 63);font-size: 15px;font-family: 宋体;"><strong style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;visibility: visible;"><span style="outline: 0px;font-size: 16px;color: rgb(168, 63, 62);font-family: 宋体;visibility: visible;"><strong style="outline: 0px;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;visibility: visible;"><span style="outline: 0px;font-family: 宋体;visibility: visible;"><strong style="outline: 0px;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;visibility: visible;"><span style="outline: 0px;font-family: 宋体;visibility: visible;"><strong style="outline: 0px;font-family: Cambria;visibility: visible;"><span style="outline: 0px;font-family: 宋体;visibility: visible;"><strong style="outline: 0px;visibility: visible;"><span style="outline: 0px;visibility: visible;">▍</span></strong></span></strong></span></strong></span></strong></span></strong></span><span style="outline: 0px;color: rgb(168, 63, 62);"><strong style="outline: 0px;"><span style="outline: 0px;letter-spacing: 0.5px;font-size: 16px;"><span style="outline: 0px;font-family: 宋体;">“新技术</span>+<span style="outline: 0px;font-family: 宋体;">新形式”，打造“电商晚会”融合感</span></span></strong></span></p><p style="margin-right: 16px;margin-left: 16px;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: 1.75em;"><span style="outline: 0px;font-size: 15px;color: rgb(63, 63, 63);letter-spacing: 0.5px;"><strong style="outline: 0px;"><span style="outline: 0px;font-family: 宋体;">作为一台定制晚会，重庆卫视将“幸福</span>192</strong><strong style="outline: 0px;"><span style="outline: 0px;font-family: 宋体;">”深度植入内容创意。</span></strong><span style="outline: 0px;font-family: 宋体;">喇叭裤、爆炸头、</span>IC<span style="outline: 0px;font-family: 宋体;">卡公用电话、大哥大、手机……一位特别的“</span>192<span style="outline: 0px;font-family: 宋体;">男神”带领观众跨越通讯发展的不同年代场景，从过去步入全新</span>5G<span style="outline: 0px;font-family: 宋体;">时代。这场贯穿人们记忆、趣味热闹又现代科幻的开场大秀正式拉开晚会帷幕，也将中国广电“</span>192<span style="outline: 0px;font-family: 宋体;">”号段拟人化贯穿于晚会始终。</span></span></p><p style="margin-right: 16px;margin-left: 16px;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: 1.75em;"><span style="outline: 0px;font-size: 15px;color: rgb(63, 63, 63);letter-spacing: 0.5px;"><strong style="outline: 0px;"><span style="outline: 0px;font-family: 宋体;">晚会的</span></strong><strong style="outline: 0px;"><span lang="ZH" style="outline: 0px;font-family: 宋体;">另一</span></strong><strong style="outline: 0px;"><span style="outline: 0px;font-family: 宋体;">大亮点是以中国广电</span>5G</strong><strong style="outline: 0px;"><span style="outline: 0px;font-family: 宋体;">技术串联起重庆山城巷、十八梯等热门打卡地与晚会现场的演奏者和演唱者，实现一场实时传输的</span>5G</strong><strong style="outline: 0px;"><span style="outline: 0px;font-family: 宋体;">云上音乐派对</span></strong><span style="outline: 0px;font-family: 宋体;">，奏响了时代发展与民生幸福的美妙乐章，展现</span>5G<span style="outline: 0px;font-family: 宋体;">网络已完美融入千行百业，融入人民幸福美好生活的每一瞬间。</span></span><span style="outline: 0px;color: rgb(63, 63, 63);font-family: 宋体;font-size: 15px;letter-spacing: 0.5px;"></span></p><p></p><section style="margin-right: 16px;margin-left: 16px;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;"><span style="outline: 0px;color: rgb(63, 63, 63);font-family: 宋体;font-size: 15px;letter-spacing: 0.5px;text-align: justify;"></span></section><p></p><p style="margin-right: 16px;margin-left: 16px;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: 1.75em;"><span style="outline: 0px;font-size: 15px;color: rgb(63, 63, 63);letter-spacing: 0.5px;"><span style="outline: 0px;font-family: 宋体;">在电商晚会日渐普遍化的当下，平台与品牌之间的绑定日渐密切，<strong style="outline: 0px;">重庆卫视联合中国广电重庆公司推出的《</strong></span><strong style="outline: 0px;">2023</strong><strong style="outline: 0px;"><span style="outline: 0px;font-family: 宋体;">“幸福</span>192 5G</strong><strong style="outline: 0px;"><span style="outline: 0px;font-family: 宋体;">云分享”元宵晚会》不仅通过内容植入、形式创新，共同创造了观众心中共同的记忆符号，更极大化释放“幸福</span>192 5G</strong><strong style="outline: 0px;"><span style="outline: 0px;font-family: 宋体;">云分享”这一品牌的理念和声量。</span></strong></span></p><p style="margin-right: 16px;margin-left: 16px;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: 1.75em;"><span style="outline: 0px;font-family: 宋体;font-size: 15px;color: rgb(63, 63, 63);letter-spacing: 0.5px;">重庆卫视在以紧扣佳节团圆主题内容为品牌扩大行业声量、树立良好形象的同时，还为自身平台导入了更多有消费能力的年轻用户，促进电视的覆盖力、传播力、公信力和直播电商的转化力、销售力的深度融合。此次共同探索内容与品牌相融的定制晚会打法，不仅平衡了内容的艺术性与商业性，还实现了社会价值与商业价值的并行，真正实现了品效合一的双赢。</span></p><p></p><section style="margin-right: 16px;margin-left: 16px;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;"></section><p></p><p style="margin-right: 16px;margin-left: 16px;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: 1.75em;"><span style="outline: 0px;letter-spacing: 0.5px;color: rgb(63, 63, 63);font-size: 15px;font-family: 宋体;"><strong style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;visibility: visible;"><span style="outline: 0px;font-size: 16px;color: rgb(168, 63, 62);font-family: 宋体;visibility: visible;"><strong style="outline: 0px;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;visibility: visible;"><span style="outline: 0px;font-family: 宋体;visibility: visible;"><strong style="outline: 0px;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;visibility: visible;"><span style="outline: 0px;font-family: 宋体;visibility: visible;"><strong style="outline: 0px;font-family: Cambria;visibility: visible;"><span style="outline: 0px;font-family: 宋体;visibility: visible;"><strong style="outline: 0px;visibility: visible;"><span style="outline: 0px;visibility: visible;">▍</span></strong></span></strong></span></strong></span></strong></span></strong></span><span style="outline: 0px;letter-spacing: 0.5px;color: rgb(63, 63, 63);font-size: 15px;font-family: 宋体;"><strong style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;visibility: visible;"><span style="outline: 0px;font-size: 16px;color: rgb(168, 63, 62);font-family: 宋体;visibility: visible;"><strong style="outline: 0px;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;visibility: visible;"><span style="outline: 0px;font-family: 宋体;visibility: visible;"><strong style="outline: 0px;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;visibility: visible;"><span style="outline: 0px;font-family: 宋体;visibility: visible;"><strong style="outline: 0px;font-family: Cambria;visibility: visible;"><span style="outline: 0px;font-family: 宋体;visibility: visible;"><strong style="outline: 0px;visibility: visible;"><span style="outline: 0px;visibility: visible;">“新玩法+新理念”，提升双屏联动参与感</span></strong></span></strong></span></strong></span></strong></span></strong></span></p><p style="margin-right: 16px;margin-left: 16px;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: 1.75em;"><span style="outline: 0px;font-size: 15px;color: rgb(63, 63, 63);letter-spacing: 0.5px;"><strong style="outline: 0px;"><span style="outline: 0px;font-family: 宋体;">整场晚会的</span>3</strong><strong style="outline: 0px;"><span style="outline: 0px;font-family: 宋体;">场“幸福来敲门”互动环节</span></strong><span style="outline: 0px;font-family: 宋体;">中，场外主持人带着</span>5G<span style="outline: 0px;font-family: 宋体;">智能手机、乡村振兴大礼包、文创大礼包等丰厚礼品敲开幸运观众家门，以玩游戏、猜灯谜等富有浓厚元宵节元素的互动形式，将各种礼品送达幸运观众家里，分享在科技赋能的新时代里人民的幸福成果，以“喜从天降”的方式让幸福感直达观众心间。</span></span></p><p style="margin-right: 16px;margin-left: 16px;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: 1.75em;"><span style="outline: 0px;font-family: 宋体;font-size: 15px;color: rgb(63, 63, 63);letter-spacing: 0.5px;">除了走进普通市民家，“幸福来敲门”还特意拜访了乡村振兴代表人物，如南川区河图镇骑坪村第一书记魏先曼；通过发展现代农业和电子商务，带领村民走上共同富裕的道路山东乡村振兴人物常彦磊，通过这一特别设计推出乡村振兴文旅品牌，也用人民群众的生活细部映照时代的发展与进步。</span></p><p></p><section style="margin-right: 16px;margin-left: 16px;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;"><span style="outline: 0px;color: rgb(63, 63, 63);font-family: 宋体;font-size: 15px;letter-spacing: 0.5px;text-align: justify;"></span></section><p></p><p style="margin-right: 16px;margin-left: 16px;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: 1.75em;"><span style="outline: 0px;font-size: 15px;color: rgb(63, 63, 63);letter-spacing: 0.5px;"><span style="outline: 0px;font-family: 宋体;">作为“网媒融合”定制的新式晚会范本，<strong style="outline: 0px;">在晚会播出过程中，观众不仅可以欣赏节目，还能通过扫码进入直播间同步领红包、抢福利，品牌智能手机、</strong></span><strong style="outline: 0px;">5G</strong><strong style="outline: 0px;"><span style="outline: 0px;font-family: 宋体;">靓号、广电慧家和广电方舟乡村振兴大礼包、由重庆自然博物馆、重庆三峡移民纪念馆出品的文创大礼包，以及海量广电</span>5G</strong><strong style="outline: 0px;"><span style="outline: 0px;font-family: 宋体;">流量包赠送，</span></strong><span lang="ZH" style="outline: 0px;font-family: 宋体;">使得直播间的福利环节惊喜不断；而直播间的观众也通过主播引导锁定重庆卫视收看晚会直播，以此让大屏晚会、小屏直播、观众互动三者之间形成完美闭环。</span></span></p><p></p><section style="text-align: center;margin-left: 16px;margin-right: 16px;"></section><p></p><p style="margin-right: 16px;margin-left: 16px;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: 1.75em;"><span style="outline: 0px;font-size: 15px;color: rgb(63, 63, 63);letter-spacing: 0.5px;"><span lang="ZH" style="outline: 0px;font-family: 宋体;">重庆卫视</span>2023<span lang="ZH" style="outline: 0px;font-family: 宋体;">元宵晚会打破常规，充分利用中国广电</span>5G<span style="outline: 0px;font-family: 宋体;">技术，开创新潮玩法和互动方式，通过内容创新和大小屏互动，吸引全国观众广泛参与，是网媒融合实现共赢的一次成功尝试。</span></span></p><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p><link rel="stylesheet" href="//www.aiwulongrencai.com/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_CXY" id="wcn_editor_css"/> 打赏 不错 不错不错 {:7_373:}{:7_373:} 打赏 幸福生活。
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